Posts Tagged ‘marketing’

Book Review – Selling the Invisible

Wednesday, July 15th, 2009

By Harry Beckwith

Marketing Insights for Today (click cover to order)
This is an essential read for anyone who is in professional services.  Today it’s estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles–automobiles, clothes, and tools–more and more of us are in the business of providing intangibles–health care, entertainment, tourism, legal services, and so on.  As Harry Beckwith so eloquently and simply states – it is a mistake to market such intangible services like we have historically sold in a product driven economy.  Some of Beckwith’s points: (more…)

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Tags: Harry Beckwith, Interpersonal Enagement, marketing, selling
Posted in Executive Book Reviews, Executive Engagement, Interpersonal Engagement | No Comments »