As an executive, how much of your day is taken up by conversations?  Most executives I work with say that they spend at least 75% of their time engaged in conversations with clients, direct reports, peers, superiors and others.   When I follow up this conversation with another – what percentage of those interactions create real value? I usually get an astonishingly low percentage around the effectiveness of their conversations (some where between 10 and 30%).  In my work with senior executives we focus on increasing this percentage to a much higher level.  I start this process by helping the executive to integrate three fundamental laws for effective conversations into their mindset.

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